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WARBeat the Reaper: A NovelThe Hellhound of Wall Street: How Ferdinand Pecora's Investigation of the Great Crash Forever Changed American FinanceThe Evolution of Bruno LittlemoreThe Maltese Falcon, The Thin Man, Red HarvestGlengarry Glen Ross

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Book Bloggers Rock!

This is my response to “Book Bloggers Rock!” by Fauzia Burke over at The Huffington Post. Be sure to read the full article by clicking the picture below.

Book bloggers are wonderful people who are adding something of great value, as their primary goal in blogging is to promote the exchange of ideas, which is the oft-overlooked soul of publishing.

I think the publicity departments at publishing houses do a great job, but there is always more that can be done. It seems an impossibility to exhaust every outlet for promoting a book (or anything, for that matter). It’s my understanding that they are doing their best to branch out to bloggers and other new media outlets, but are operating on a traditional set of priorities that places major media first. The publicists are wonderful people as well, and they work incredibly hard (often too hard). This is why I think companies like yours (FSB Associates) fill an important role in book promotion, and at our agency we’re getting more involved in the publicity efforts for our clients’ books. We’re not trying to interfere with the work that the publisher is doing, but rather trying to supplement their efforts.

Read more on publishing at The Huffington Post.

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10 comments to Book Bloggers Rock!

  • Chris,
    The Huffington Post is a great site, thanks for turning me on to it. So is FSB. It seems the more I learn the more I have to learn. I’m diving in head first and fully committed to doing what I can to promote Zen and the Art of Surfing online. Through the web a film maker stumbled on to the book and has offered to do a trailer for it. Next I’ll go after bloggers. When I feel guilty promoting my existing work instead of writing new work, I remind myself that success with the finished book makes the new work possible.
    Thanks Chris, reading your blog is like taking a class in publishing!

    • Thanks for these very kind words, Greg. Although I think you give me a little too much credit. I am still learning, so a lot of what I write must be taken with the proverbial grain of salt. Be sure to check out blogs from people like Nathan Bransford and Agent Kristin.

      But that’s great about the filmmaker, and you’re absolutely correct to justify your publicity efforts that way. Just be sure to take time out to do nothing but write.

  • Whew, yes promoting a book title IS VERY exhausting. I know that first hand. I think they’re making a mistake just hitting the major media first. Alot of people are turned off by media and rely more on word of mouth from people who have actually read and reviewed the novels.
    Knowing this I just punched up my own blog at to make it more user friendly.
    Chris, I’m sure you concur on the affects blogging has on reaching an audience being that we’re posting on your blog right now! LOL

    • Hi, Cynthia, and thanks for reading. I think most publishers, especially the major ones, are incorporating new media outlets into their marketing plans in a big way. I didn’t want to give the impression that I think publishers are Luddites—I certainly do not. With millions of blogs, though, there is always room for supplement marketing efforts.

      Your blog looks great, especially the prominent placement of subscription options. That’s a big plus for your fan base.

      • Thank you Chris. Now if I can only figure out how to get it in front of more followers that would be a big plus. It’s just like writing a novel, it could be the Great American Novel but if no one knows it exists then its like the old saying “if a tree falls in the forest and no one is there does it make a sound?”
        Marketing truly is the lonely work that no one sees when they pick up the finished product.
        So is Victoria Sanders incorporating new media?
        BTW, what genres do you prefer to represent? I’m steadily working on some upcoming titles and I’m ready to bring an agent on board.

  • I’m reminded of Martin Amis’ thoughts on book reviewing in the Paris Review Interviews, which I wrote about at the link:

    “I think you have a duty to contribute, to go on contributing to what Gore Vidal calls ‘book chat.’ For certain self-interested reasons, you want to keep standards up so that when your next book comes out, it’s more likely that people will get the hang of it. I have no admiration for writers who think that at a certain point they can wash their hands of book chat. You should be part of the ongoing debate.”

    • Thanks, Jake. I definitely agree—writers should relish the opportunity to engage their readers about all aspects of their book, and even the inspiration behind that book to a certain degree. If your work is something of quality, something lasting that English students will discuss decades from now, then why wouldn’t you be proud of your accomplishment and want to discuss it now?

  • Paulo Coelho sets a good example of an author that keeps an active blog.

  • BV

    I think discussing books is one of the things that makes reading so great. Beyond being an opportunity for authors to engage with readers, I think it’s a chance for all the various viewpoints and experiences of a group of people can be brought out in their reaction to a single work. It makes for tremendous fun and you often learn something in the process. Very cool stuff.

    • admin

      I couldn’t have said it better myself! Richard Nash recently posted this great quote in his Twitter feed:

      “Every great record or novel or comic book convenes the first meeting of a fan club…”—Michael Chabon

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